Comment on Wrong product, wrong time, wrong price: it is time to overhaul seasonal planning by darren hoggett

Good piece, though this could have been written 5, 10 or even 15 years ago. The trade has been so far out of sync with consumer behaviour, it simply isn't funny anymore. The only way this will change is from retail. For our own business, I am very clear when forward buying when we want a particular product. If we cannot buy it for the delivery timeframe we require, we won't buy it. Simple as that. While some brands are more flexible than others, there is still a state of denial regarding the sea...